A tactic that once worked to spark curiosity is now the default and has lost power with overuse. Instead of creating intrigue, it now feels like that sad, desperate moment when Meredith Grey stands in front of McDreamy and says the infamous line, “Pick me, choose me, love me.” with a painfully obvious bid for attention. And to add salt to the wound, the audience still doesn’t know you. Focusing on what you're not, tells people basically nothing about what you are. 

The organic Instagram feed is not a sales-first platform. One of the biggest misconceptions brands have about organic Instagram content is that it should be treated the same as their website, LinkedIn, or paid media, but it shouldn't be. Why? Because organic Instagram content is meant to be an extension of branding first, and promote sales second. In a time where Instagram ads are approximately 1/5 of the feed, it feels like there are more influencers than ever, and affiliate links are...

Instagram is constantly adding new features, each aimed at enhancing the way brands connect with audiences. Here’s a rundown of eight powerf